72 % of B2B entrepreneurs are overwhelmed by the rapid transformation of their roles, according to a new LinkedIn .
LinkedIn Chief Economist Karin Kimbrough the investigation, exploring businesses ‘ present problems and opportunities.
Overview Of LinkedIn B2B Marketing Report
AI In B2B Marketing
About two-thirds ( 66 % ) of B2B marketing executives surveyed said they incorporated generative AI into their marketing campaigns.
Important programs include:
- Content creation: 45 % leverage AI for short-form copy, 33 % for blog posts.
- Efficiency gains: 40 % report faster workflows, while 39 % use AI to scale personalized campaigns.
However, problems persist:
- 43 % cite inadequate AI capabilities on their clubs.
- 34 % express data privacy concerns, and 40 % worry AI-generated content lacks a “human touch”.
- Plagiarism risks ( 34 % ) and inaccuracies ( 32 % ) remain hurdles.
Despite this, 55 % of businesses now offer Artificial training, signaling a force to close knowledge gaps.
Linked In’s information indicates that AI isn’t replacing work, it’s making everyday tasks more successful.
By recent projections, quarter of today’s abilities will require major adjustments within the next five years. AI is accelerating changes by up to 70 %.
More than half ( 53 % ) of marketing professionals worry about falling behind if they don’t stay up to date with AI.
Short-Form Video Drives Highest ROI
According to Linked In’s report, video content dominates marketing strategies, with 55 % of marketers citing short-form social videos as their top ROI driver.
LinkedIn information reveals:
- 75 % use social media as their primary channel, followed by email ( 53 % ) and blogs ( 44 % ).
- 61 % attribute increased manufacturer engagement to bold creative strategies.
Immersive software is even rising:
- 35 % use AR/VR for interactive demos and virtual events.
- 34 % plan to adopt AR/VR this year
- 55 % will expand connected TV ( CTV ) advertising investments.
Costs Rise
68 % of marketers saw budget increases last year, and 72 % expect further growth.
Objectives include:
- Lead technology: 37 % position pipeline quality as their major goal.
- Brand investment: 67 % boosted spending on brand-building, with 88 % of CMOs advocating for “riskier” creative campaigns.
CMOs Gain Control
Selling executives are securing more seats at the table:
- 69 % of CMOs say their position has grown in strategic importance.
- 77 % record stronger collaboration with Stream, emphasizing marketers economic impact.
- 84 % of CMOs then deliberately form company-wide accounting and strategy.
What This Means For B2B Marketers
According to research from Linked In, B2B entrepreneurs who combine AI features with human communication will be most successful.
When they:”… deliver the strongest outcomes, selling leaders:
- Use AI to perform simple things.
- Invest in physical content, particularly short-form social videos
- Maintain effective blogs and email addresses while focusing on social media.
- Build stronger connections across departments, particularly with income and fund
- Present distinct ROI to the C-suite
B2B advertising is evolving, but those who adapt have plenty of options.
The study combines messages from 2,001 B2B marketing executives from eight different nations with LinkedIn information.
Featured Image: Luis Line/Shutterstock